Wearing your Vote

This weekend I came across a set of articles in the Chicago Tribune that really caught my eye. The articles all fell under the idea of showing your allegiance towards the election through apparel. One piece of writing was titled Sometimes voters really step into it, and it explained how Americans can now buy political shoes from the very popular shoe brand TOMS. The company makes shoes that not only emphasize the need to vote, but can also highlight which party you support. Another interesting characteristic about these shoes is that they can incorporate half Republican and half Democratic symbols for those who aren't sure which party they favor, but understand the importance of casting their own votes. TOMS is not only a supporter here in the United States, but also helps with worldwide issues. For every pair of shoes bought, TOMS will donate a pair to a child or adult in need all over the world.
Other articles included Put your neck on the line for your party, and Brace yourself patriotically for the coming election. Both of these articles again highlighted the different ways to support your party in the upcoming election. Both focus on materials sold in the area. One article was emphasizing neck ties that showcase who you are voting for, and the other mentioned suspenders that didn't choose to portray one party, but instead plays up the campaign in general.
When I finished reading these articles, I couldn't help but contemplate over the actual definintion of an election. Is an election something that through words and ideas help a president get elected or is it through press, media, and apparel that he or she is chosen? I also couldn't help but wonder, as our economy is struggling and people lessen their load on consuming, why do they still buy gear simply for the elections? Is the apparel worth the forty of fifty bucks you need to spend? Voting is free, but campaigning is really costing some serious cash.