I was watching The American Country Music Awards earlier tonight, and I came across a commercial that I thought really connected to what we have been studying in class. It was a
GM commercial that explained their nine month payment protection along with other money protection plans they offer as a company. With the economic crisis in full swing, they are offering a more secure way to buy a car. It is a smart move advertising wise because it gives people reason to buy again, and lets them know that their money is safe. The commercial also makes a good move by talking about the country as a whole first. As a viewer you don't know what the commercial is for right away. It begins with explaining the need for a country comeback, and finding a confidence to help bring us back from the economic crisis. This overall message gives people a strong sense of nationalism and hope. It lets people know that we can get through this hard time, and GM is going to help us in the process. After receiving this hope, the commercial then goes straight into the advertising for the cars. We feel better about buying a car because GM just gave us reason to believe everything will work out.
I found this commercial very interesting for two reasons. After having watched Roger and Me in class this past week, it didn't really seem that GM cared for the people and their incomes. The company cared more about itself and its own income when it laid off so many workers. Now the company is taking a completely different persona. Another thing I found interesting was that it played during the American Country Music Awards. This show is highly watched by the people who "love" America, and live in the "real" country parts of the nation. When we think country we think of the heart of America.
I have to admit that no matter the angle, this commercial definitely pulled at my heart strings, and I think after having watched it I do believe the future will be a little bit brighter.
1 comment:
This is really interesting. It reminds of that Chevy commercial that we watched at the beginning of the year about America and Americans. At a tough time like this, I think people like being able to know they can band together and work together to overcome hardships. I think it is really interesting that GM was able to bring this feeling of cohesiveness into their commercial while also selling their product and giving good reasons for buying a car.
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